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Marketing Strategy 102: Strategy Guide 2023

By Angela Somma

April 9, 2023

A 2023 guide to marketing strategies for brand and business owners looking to take online marketing to the next level.

By now, you may have read the previous article, Marketing Strategy 101: The Basics in which I explain the Basic Tips and Tricks to stay current in this highly competitive technological market. If you have not read it yet, you can find it here!

Once you have your basics down, like Your Brand Origin Story, Your Brand Mission, and Your Core Audience, read ahead to learn new, as well as tried-and-true marketing strategies for 2023.

An Inspired Purpose

These days, business has never been more personal. Great copy allows your brand to inspire your clients with your purpose. Utilizing your Brand Specifics will increase interest and traction in your business by illuminating your personal identity.

Clients and customers crave a connection with your business and brand beliefs. Considering your impact on the community, the environment, or the market in general all tell a story for your client, polished and meaningful storytelling within your copy means the difference between making it or breaking it in the modern economy.

Check out Core Creative Influence Writing’s easy-to-use Worksheets available in the Marketing Tool Kit for help defining your inspired purpose and other helpful resources.

Networking and New Mediums

When Your Brand Vision, Your Brand Imagery, and Your Brand Voice are all clearly defined and expressed, it’s time to branch out and explore new mediums and network with other brands and business owners of like minds and vision.

Whether on Social Media like Instagram, Facebook, or TikTok, or through newsletters and lead generation materials, connecting to other businesses and brands with a following can help to boost your access to a wider audience.

Core Creative Influence Writing can help generate networking materials such as lead generation newsletters, query Social Media Direct Messages (DM’s), and scripts generated with the help of our easy-to-use Worksheets. Check out our Services and Marketing Tool Kit for helpful resources.

Relevant Content and SEO’s

Once the key specifics of your marketing strategy are solidified, it is time to delve deeper into the online marketing space.

The next step to a successful marketing strategy in 2023 is to make sure your content copy is rich in Search Engine Optimization.

SEO can be easily understood in this quick article, SEO Simplified. However, to summarize for the purpose of this article, when it comes to SEO, keep it local. Using targeted words and phrases that are relevant to your business or service locally will bring you to the front of searches on platforms, driving more interaction with your brand.

Relevance is all about timing. Limited-time offers and deals around holidays and events can generate interest in a timely manner, allowing your marketing strategy to coincide with your calendar.

Core Creative Influence Writing has easy-to-use Worksheets in the Marketing Tool Kit for scheduling your marketing posts, offers, and limited-time deals. For more on SEO check out the Article SEO Simplified


Angela Somma is a professional creative developer and writer since 2000, focused on creating communication strategies and solutions for clients that enable them to connect more effectively with their target audience and grow their businesses.

Specializing in copy writing, editing and creative project development, Angela provides safe and conscious content for all persons of all identities, diversities, ethnicities, orientations, and abilities.

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