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Brainstorming 102: The Brainstorm Breakdown

Many different methods of Brainstorming exist. In fact, the art of the Brainstorm has become dramatically complicated since its inception in 1953.

By now, you may have read the previous blog: Brainstorming 101: The Core of Creativity in which Core Creative Influence Writing broke down a simplified list of those methods. If not, check it out here.

Read ahead for simple and current brainstorming methods in 2023 for online creative problem solving for your brand or business.

The Breakdown

Below is a brief list of the most common Brainstorming methods, simplified for you by Core Creative Influence Writing:

  1. Brainwriting - free and open quiet process of writing out brief ideas

  2. Rolestorming - taking on a “role” or perspective from which to approach the problem or topic

  3. Reverse Brainstorming - asking opposing thought questions such as, “How can this problem or situation be made worse?”

  4. Starbursting - generating questions instead of thought statements

  5. Affinity Diagram - sorting brainwriting and brainstorming ideas or questions into categories based on emerging themes

  6. Stop-and-Go Brainstorming - brainwriting in timed bursts, followed by timed evaluation of brainwritten ideas

Keeping an open mind is the first step to Brainstorming effectively. Starting simply, things like insecurity, self-consciousness or doubt are the enemies of creative problem solving!

The methods above each help to combat negativity in the thought-process in simple and exciting new ways.

Getting Started

Core Creative Influence Writing uses a compilation of the above techniques in one cohesive step-by-step guide, which you can find here.

Beginning with Brainwriting as a practice is a strong place to start!

Sitting with a blank paper in front of you, and each member of your team, focus on your goal or problem to be solved. Take some time to quietly free write any words or phrases that come to mind.

It is CRUCIAL that you do not judge or reward any of these words, phrases, or thoughts. Simply flow and write. Setting a timer can help to keep your process contained and expedited.

Once Brainwriting becomes a No-Brainer, it is time to move onto the other, more intense Brainstorming techniques.

Taking Things Further

Using visual tools such as a word map, word web, or other Graphic Organizers can make the Brainstorming processes more accessible and fun, streamlining the process from Brainwriting to problem solving in a visually pleasing and concise format.

To explore the techniques above in more depth, check out Core Creative Influence Writing’s blog: Brainstorming Made Easy: The Core Creative Influence Method, A Step-by-Step Guide in the Blog’s Brainstorming Series.

Core Creative Influence Writing’s easy-to-use Worksheets are available in the Marketing Tool Kit for help refining and communicating your brand or business to the world.

Angela Somma is a professional creative developer and writer since 2000, focused on creating communication strategies and solutions for clients that enable them to connect more effectively with their target audience and grow their businesses.

Specializing in copywriting, editing and creative project development, at the heart of Angela’s work is inclusivity. As a queer disabled woman in business, she provides safe and conscious content for all persons of all identities, diversities, ethnicities, orientations, and abilities.

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